About Victory Alliance Partners Consulting
Our Founder
S. Reed Morgan was born and raised in New Orleans, Louisiana, where he earned his undergraduate degree and pursued graduate studies in economics at the University of New Orleans. He obtained his law degree from Tulane University School of Law and further honed his trial skills at Gerry Spence’s Trial Lawyers College in Wyoming.
Board Certified in Personal Injury Trial Law by the Texas Board of Legal Specialization, Reed is licensed to practice in Texas and Louisiana, as well as in federal courts nationwide.
With more than 40 years of experience, Reed has dedicated his career to representing individuals injured by corporate negligence across the United States. His practice focuses on complex personal injury cases, including toxic torts, particularly cancer claims caused by hydrocarbon exposure, such as benzene.
Reed began his career at a prominent maritime personal injury firm in Houston, Texas, handling Jones Act and general maritime law litigation. The firm served as designated counsel for the National Maritime Union.
In 1990, he founded S. Reed Morgan, P.C., specializing in maritime and railroad worker injuries under the Federal Employers’ Liability Act (FELA). His firm earned union approval and designation as counsel for the Transportation Communications Union, representing hundreds of railroad workers throughout the Southern United States.
Reed gained national recognition for his product liability work, including serving as lead counsel in the landmark 1994 case Liebeck v. McDonald’s Corporation. He secured a $2.84 million verdict based on design defect and failure to warn regarding excessively hot coffee—the first and only reported U.S. verdict at that time finding coffee “too hot” as a design defect. McDonald’s pre-trial offer was $0.
In the early 2000s, Reed expanded his focus to toxic tort litigation, successfully trying benzene exposure cases against major maritime and oil companies. Notable victories include verdicts for bladder and kidney cancer in Shelby v. SeaRiver Maritime, Inc., affirmed by the California Courts of Appeal and Supreme Court.
He has also secured justice in employment discrimination cases involving racial and sexual harassment, including Abner v. Kansas City Southern Railroad Co. (affirmed by the U.S. Court of Appeals for the Fifth Circuit) and, more recently, a $3.2 million verdict as co-counsel in a California school district sexual harassment case.
Reed’s product liability practice extends to defective machinery, inadequate warnings, and dangerous consumer products. His litigation against manufacturers of button batteries—often swallowed by young children, causing severe esophageal burns and long-term complications led to industry-wide changes, including child-resistant packaging for battery-powered greeting cards.
Throughout his career, Reed has fought for safer workplaces and products, protecting workers in maritime, railroad, manufacturing, and other industries from corporate negligence.
Reed is committed to holding powerful corporations accountable and creating a safer world for working men and women in all walks of life.